Our Story
Whether you’re brushing your own hair or someone else’s, detangling can feel like a chore. In 2005 we turned the hair game on its head (literally) with the launch of the Original Detangler®, transforming a tedious task into an enjoyable one. With gentle bristles that glide through strands causing less breakage and using less force than other brushes, Wet Brush quickly became a household favorite. Our problem-solving philosophy has since inspired a wide range of innovative solutions that target every hair need.
Championed by the stylist community from the beginning, Wet Brush continues to be a salon staple for its technology-forward designs, available in an assortment of trend-driven colors and fun, limited-edition prints. Together, hair professionals and their clients alike make up a global, multi-generational community of loyal fans that continues to grow—spreading smiles and good hair days to all.
Our Promise
To elevate the everyday with fun and functional products that upgrade your unique hair experience. Whatever your hair type, we have brush for you—as we say at Wet Brush, “all hair vibes are welcome”.
What we stand for
Innovation
Utilizing unique technology, sustainable materials, and out-of-the-box thinking, we continue to launch industry-first and award-winning products.
Joy
We take the stress out of everyday hair woes with problem-solving essentials that are enjoyable, effective, and easy to use.
Confidence
When you feel good about your hair, you can take on the world. With targeted solutions for every hair type and every hair need, Wet Brush celebrates the beauty of confidence for all.
Community
We create hair tools for all ages, genders, ethnicities, and styles. We celebrate community, self-expression, and inclusivity beyond the way you choose to wear your hair. We are proud to be allies in the meaningful mission of The Trevor Project—learn more here.